As a leader in the home and personal care sector, Hemas brands encompass a range of products for babies and adults in hair care, skin care, toiletries, fragrances and oral care. Hemas brands also includes one of Sri Lanka’s most loved brand Atlas, which is a market leader in school stationery and notebooks, pens, pencils and colour products.
Hemas Manufacturing (Pvt) Ltd is a leading manufacturer in Sri Lanka’s Home & Personal Care sector.
The business produces and markets a wide range of products across multiple categories. Hemas takes pride in using local insights to innovate and develop winning consumer-centric propositions, which have helped establish our brands as trusted household names with leading positions in the market. The success of the business continues to be driven by its deep understanding of the Sri Lankan consumer, coupled with an unwavering commitment to offer superior quality and value via its products and services.
Years of manufacturing
Outlets around the island
Exported to 15 countries
Innovation driven brands
Home and Personal Care
Hemas Manufacturing is the largest Sri Lankan entity in the Home and Personal Care sector in the nation. With over 70 years of rich heritage, the company has won consumer hearts through strong purpose-led brands and progressive sustainability practices. It strives to bring healthful living and personal care solutions to life through its portfolio of world-class products and have garnered acclaim for the creation of superior products by uncovering local insights backed by growth-inspired innovative teams.
Strengthened by several leading brands, Hemas Manufacturing continues to innovate and touch lives through its efforts in a number of cause-based projects such as the Aya Feminine Hygiene initiative, the Kumarika Sonduru Diriyawanthi wig donation project for cancer patients and Baby Cheramy’s progressive inclusive parenting initiative. Hemas Manufacturings’ design thinking brings revolutionary products such as Vivya heirloom rice-based skin range, the Dandex Handy and Kumarika Poddi shampoo ranges to replace single use sachets portraying brand’s commitment towards a green nation. The company also leads on several fronts to contribute towards a more sustainable and inclusive future for all Sri Lankans.
Atlas Axillia Co Ltd is one of Sri Lanka’s most respected local brands and is a market leader in school stationery and notebooks, pens, pencils and colour products, with products retailed in over 70,000 outlets across Sri Lanka. Atlas Axillia brands include “Atlas”, “Zebra X”, “Homerun” and “Innov8”. The brand “Atlas” has created a strong connection to the Sri Lankan consumer, fueled by a passion for providing school-children with the essential tools for success has been voted Sri Lanka’s most loved brand in 2017.
Morison Limited is a fully Sri Lankan owned company with seven decades of experience and working relationships in the country. Our main areas of focus in healthcare, fast moving consumer goods and agriculture have made us well known across the nation and provided us the opportunity to forge strategic partnerships which allow us to import and distribute internationally renowned products via our island wide distribution network. In addition to our importing activities we also manufacture our own high quality generic pharmaceuticals and leading consumer goods.
Market share in Value Added Hair Oil, CNO – Coconut Oil (Bangladesh)
Retailers reached in Bangladesh
Contribution to Consumer Brands revenue
Locally led and localized in Bangladesh
- Local leadership team with 90% local talent.
- Kumarika Hair Oil has been relaunched in Mar-21 with an improved USP and design and made 17.3% penetration in Bangladesh.
- Hemas has entered the Value Added CNO Segment in Sep-21. Launched a new brand Eva, with unique proposition.
Reach in Bangladesh
Rural penetration by Hemas
of households reached by Hemas
Urban penetration of Hemas