Leading with Purpose

Hemas Consumer Brands is humbled to be among the coalition of partners whose work resulted in the recent honour, bestowed upon Sri Lanka with the prestigious UN Decade of Restoration flagship award for 2024. This accolade reflects the collective efforts made towards the restoration of mangroves. The company Proud to be a pioneer partner to the Wildlife and Nature Protection Society (WNPS), the principal partner to the Department of Wildlife conservation (DWC) on the Accelerated Natural Mangrove Restoration project in the Anawilundawa RAMSAR wetlands.

In 2021, Hemas Consumer Brands responded to an invitation by WNPS, understanding the significance of restoring mangrove ecosystems in selected areas adjacent to the company’s manufacturing plant in Dankotuwa. With great commitment towards the conservation of the environment, the company acknowledged the vital role mangroves play in biodiversity conservation, coastal protection, and climate change mitigation.

Sabrina Esufally, Managing Director of Hemas Consumer Brands commented on the prestigious award, stating, “We at Hemas are deeply honoured to have played a pivotal role in Sri Lanka's recognition with the prestigious UN Decade of Restoration flagship award for 2024. Together with the Ministry of Environment and WNPS and like-minded partners, we stand proud, knowing that our collective dedication has made a tangible difference in preserving our natural heritage and mitigating the impact on our eco system for future generations”.

The importance of mangrove restoration cannot be overstated, especially in Sri Lanka, where these ecosystems have faced significant decline over the years. As a responsible corporate citizen, Hemas Consumer Brands understood the urgency of the situation and committed its resources, expertise, and manpower to support the restoration process.

Professor Sevvandi Jayakodi, Chair Professor, Department of Agriculture & Fisheries, Wyamba University of Sri Lanka commented, “Hemas deserves to be commended for their role in the achievement of the UN Decade Restoration flagship award. They were among the first corporate entities to support this project despite the uncertainties that surrounded, and their support and steadfast commitment were pivotal in giving us the confidence to pursue this endeavour.”

Hemas Consumer Brands involvement in the project extended beyond mere plantation efforts; A significant portion of the project's funding was allocated for the scientific exploration, ongoing analysis, and comprehensive measurement of the ecosystem, highlighting the project's central focus on rigorous scientific investigation and understanding. Furthermore, through educational programs and community engagement initiatives, Hemas Consumer Brands aimed to instil a sense of ownership among residents, empowering them to become stewards of their natural environment.

The success of the mangrove restoration project in Anawilundawa is a testament to the power of collaboration between the public and private sectors. Hemas Consumer Brands, pioneering partner to the WNPS, Multiple other partners under the supervision of Wayamba University of Sri Lanka, Ministry of Environment , Department of Wildlife Conservation, Department of Forests , have together demonstrated that meaningful change is possible when working together towards a common goal, even in the face of daunting environmental challenges. As a truly Sri Lankan company, Hemas also has partnered the WNPS in another major initiative to protect over 50 endemic species in Sri Lanka. Hemas remains committed to continuing their efforts in environmental conservation and stewardship, guided by humility and a deep sense of responsibility to the planet and its inhabitants.

Atlas, the premier learning brand in Sri Lanka that has been a cornerstone in local education for over 60 years, has joined hands with the historic Ridee Viharaya for the 21st consecutive year with the goal of ensuring the education rights of students in Sri Lanka.

Despite the availability of free education in the country, thousands of students drop out from school annually due to financial constraints as it has been increasingly difficult for families to afford school-related expenses such as uniforms, textbooks and transport amidst the ongoing economic crisis.

Atlas is geared towards ensuring its Purpose of making learning fun by eliminating issues related to access to education, quality of education and the mental wellbeing within the learning ecosystem involving children, mothers and educators.

With the overarching goal of ‘No child left behind’, Atlas Sipsavi champions the equitable learning experience for children through three core pillars. Firstly, Atlas provides material support to children, removing barriers to educational access by supplying essential learning tools. Secondly, to ease financial burdens on parents and guardians, Sipsavi extends financial assistance, ensuring economic challenges do not impede a child’s education. Furthermore, Sipsavi actively invests in improving school infrastructure, enhancing classrooms, libraries, and recreational spaces to foster a joyful learning environment.

Atlas Sipsavi’s Ridee Viharaya partnership stands as a flagship project under its umbrella, providing support to over 3,000 students. On 20th January 2024, Sipsavi donated booklists as it had done for the past 21 consecutive years, thereby ensuring that schoolchildren are equipped with the necessary resources for the upcoming academic year.

Expressing his views about the latest chapter in the partnership, Asitha Samaraweera – Managing Director commented, “We are proud to be able to continue this long-standing partnership with Ridee Viharaya for the 21st year. At Atlas, we strongly believe that education is a fundamental right rather than a privilege and therefore we launched the ‘Atlas Sipsavi’ program with the primary goal of creating an equitable learning environment for every child in Sri Lanka, thereby enabling them to continue their educational journeys. We intend to continue this important initiative that has added a new dimension to our efforts to uplift education in Sri Lanka.”

A historic institution deeply rooted in community service, Ridee Viharaya is also committed to supporting educational endeavours. Through its partnership with Atlas, Ridee Viharaya continues to contribute significantly to Atlas Sipsavi, making a lasting impact on the lives of the next generation of Sri Lanka. Ven. Thibbatuwawe Sri Siddhartha Buddharakkhitha Thero Chief Incumbent of Ancient Lewella Raja Maha Viharaya and Ridee Viharaya Temples stated, “We are happy to see our partnership with Atlas extending to its 21st year. Over the years, we can see what a positive difference it has made in the lives of these children in the pursuit of their educational dreams. Atlas has always stepped forward to support our children and has played a key role in ensuring that these young minds are better equipped to become Sri Lanka’s leaders of tomorrow. We believe that we can build on this partnership for years to come and hope that all at Atlas are given the strength and courage to extend this wonderful initiative to more communities across the country.”

The roots of Atlas Axillia Company Pvt. Ltd. (AAC) goes back to 1959 when it was established as Ceylon Pencil Co. (Pvt) Ltd, a renowned Sri Lankan stationery brand with a rich history spanning over six decades. In 2017, the company rebranded as AAC to accommodate its strategic diversification into various product ranges and a year later, it became a part of one of Sri Lanka’s largest and most sustainable diversified conglomerates – the Hemas Group. Today, AAC is an integral part of Sri Lanka’s learning landscape, beloved by countless students who rely on its learning tools throughout their learning journeys.

The Diva Daathata Diriyak Entrepreneurial Skills Development programme organized by Diva the flagship laundry brand of Hemas Consumer Brands, in partnership with Women In Management (WIM) has consistently aimed to empower women with the knowledge, skills, and confidence needed to navigate the challenges of entrepreneurship in today's economic landscape. This impactful initiative is aimed at transforming mindsets from being producers to entrepreneurs, challenging the women entrepreneurs to look at the basics of business and empowering them with the tools for better financial management, pricing, marketing, customer care, digital marketplaces, branding and packaging. The programme has seen success in Dankotuwa, Jaffna, and Galle, and recently was extended to Welimada. With each session, the programme has expanded its reach and impact, empowering entrepreneurs across the island.

The Welimada session of the Diva Daathata Diriyak Entrepreneurial Skills Development Programme concluded on February 1, 2024, marking another milestone in the journey of empowering women entrepreneurs across Sri Lanka. This programme witnessed active participation from aspiring entrepreneurs eager to improve their skills and realize their entrepreneurial dreams. A total of 38 enthusiastic women entrepreneurs engaged in workshops, interactive sessions, and practical exercises designed to enhance their abilities. The Welimada session empowered the programme's growing community of Diva empowered entrepreneurs, bringing the total count to an impressive 175 entrepreneurs across the island.

Reflecting on the success of the Welimada session, Derrick Antony, General Manager Marketing, Hemas Consumer Brands, expressed his enthusiasm, stating, ''The Diva Daathata Diriyak Entrepreneurial Skills Development Programme continues to be a beacon of hope for aspiring women entrepreneurs across Sri Lanka. We are proud to see the programme making a tangible difference in the lives of participants, empowering them to pursue their entrepreneurial aspirations with confidence and resilience.''

The initiative stems from the profound insight that ''the hand that rocks the cradle rules the world''' recognizing the pivotal role of women in shaping societies and economies, Diva understands the struggles many women face as they navigate economic hardships and aspire for financial freedom. Through empowering women with the tools and resources needed to become successful entrepreneurs, Diva stands as a steadfast pillar of support, championing their journey towards independence and prosperity which in turn will help home economy grow as well.

The involvement of local government authorities, particularly the Divisional Secretariat Office in Welimada, emphasizes the importance of collaboration between public and private sectors in fostering entrepreneurship and economic development at the grassroots level. Such partnerships are instrumental in creating an enabling environment for aspiring entrepreneurs to thrive and contribute meaningfully to their communities.

Moreover, Diva's partnership with Women In Management further amplifies the programme's impact, providing participants with access to a vast network of mentors, resources, and opportunities for growth and development. As Diva looks ahead, it remains committed to expanding its reach and impact, empowering more women entrepreneurs and fostering a culture of entrepreneurship and innovation in Sri Lanka.

About Hemas Consumer

Hemas Consumer Brands, a leader in Sri Lanka's Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow. The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka. Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.

Forging ahead in its mission to make the world a safer place for children, Baby Cheramy is partnering with the Sri Lanka College of Paediatricians to educate parents on prevention of home accidents, a major cause of child injuries in Sri Lanka. A Memorandum of Understanding (MoU) was inked on 7th November 2023, to cement this collaboration to uplift awareness on child safety. On the occasion, a Parental Guide booklet was also launched, authored by Prof. Manori Gamage, Professor in Paediatrics, and Dr. Kalyani Guruge, Consultant Paediatrician, on how to prevent home accidents to keep children safe. Developed in a highly informational easy to understand style,and written in child-friendly language with eye-catching poems and drawings, the booklet has the endorsement of the National Children’s Secretariat of the Ministry of Women, Child Affairs and Social Empowerment.

Sri Lanka College of Paediatricians, the premier professional and academic college and the leading voice involved with child healthcare, along with Baby Cheramy the most loved Baby Care brand in the country, has continuously engaged in educational initiatives to uplift child safety in Sri Lanka and together takes this step once more for the benefit of parents and children across the country. Baby Cheramy is putting its brand purpose of “creating a safer world for our babies” into action by ensuring child safety education among parents and other key stakeholders to empower them with the essential knowledge necessary to protect their children from accidents.

Commenting on the initiative, Shiyan Jayaweera, Director Marketing at Hemas Consumer Brands, commented, “As the leading baby care brand, Baby Cheramy is happy to partner with the Sri Lanka College of Paediatricians to address the pressing issue of child accidents in order to make a positive impact on our nation’s future. Collaborating with child health safety experts will help take our message to more people and help keep children safe, a philosophy that is central to Baby Cheramy.”

Preventable child accidents continue to cause injury and death among children. Every year, 269,000 children in Sri Lanka are hospitalized due to accidents. A majority of these accidents happen in the home environment but can be prevented by taking the correct precautions.

Commenting on what motivated the booklet, Dr. Kalyani Guruge said, The ‘Home is the Castle & Fortress against injury and violence’ is a popular quote. According to statistics published on injuries, the home is the most common place where young children get injured. Kids explore, have adventures, have fun and play, and in the process are more likely to get injured. When Baby Cheramy, which is part of the Hemas Group, invited me to write a booklet on home injuries, I was delighted to accept. I invited Prof. Manori Gamage to partner with me as I know her as a poet. The book is a reflection of our experience gained in the hospitals of attending to kids who present with injuries. Accidents are predictable; a few seconds of inattention can lead to disaster. Foreseeing how home injuries could happen is the best way to prevent them. Both of us believe that this booklet would be helpful to parents, teachers and children to lead a happy life without injuries.”

Mr. Chandana Wijewardena, Deputy Director National Secretariat for Early Childhood Development Ministry of Women Child Affairs & Social Empowerment added: “This book is crafted with the primary aim of accident prevention. I wish to extend my heartfelt thanks to the Sri Lanka College of Paediatricians for their generous resource support, and I commend Hemas Consumer Brands for their proactive role in spearheading this effort. The National Secretariat for Early Childhood Development is happy to collaborate in this endeavour.”

As phase one, Baby Cheramy is planning to introduce 100,000 booklets to households within the next 12 months. This also includes E-copies which will be shared by leveraging on several platforms including the Baby Cheramy website and Facebook page, and via a QR code that will be printed on Baby Cheramy packs for parents to scan and download. The booklet will be introduced with the help of the National Secretariat for Early Childhood Development and the Ministry of Women and Child Affairs.

Baby Cheramy’s dedication to create a safer world for babies is evident in its past projects which include educational initiatives tailored for expectant mothers and fathers, staunch advocacy of inclusive parenting and the holistic development of children, creating and disseminating informative parental guide booklets, and regularly engaging in expert-led educational Q&A sessions through digital media platforms.

As the leading and most loved baby care brand in Sri Lanka, Baby Cheramy upholds a legacy spanning over 60 years of creating a safer world for children.

Standing Left to Right:
Sabrina Esufally – Managing Director of Hemas Consumer Brands, Pasanda Yapa Abeywardana - Chairman of Lanka Sathosa Limited, Kasturi Chellaraja Wilson – Group CEO of Hemas Holdings PLC, Sampath Sri Senawatte – CEO of Lanka Sathosa Limited

In a significant move towards environmental stewardship, Hemas partnered with Lanka Sathosa to address the escalating plastic waste problem and promote sustainable living in local communities.

Spearheaded by the Hemas Consumer Brands' Sales Team, customers shopping at Lanka Sathosa will be given with a complimentary reusable eco-friendly bag upon purchasing Hemas products. In the initial phase, 40,000 eco-friendly bags will be distributed across 440 Lanka Sathosa outlets throughout the island.

Eco bags will be strategically distributed to outlets based on their footfall, and the bags feature a unique barcode system, enabling recurring discounts to incentivise people to reuse them, fostering sustainable habits amongst the communities.

Additionally, to encourage responsible plastic waste disposal, Hemas and Lanka Sathosa will set up dedicated plastic waste collection bins at Sathosa outlets. Customers who responsibly deposit plastic items in these bins will be rewarded with coupons, and a monthly raffle will be conducted to offer an added incentive for individuals to actively participate in reducing plastic waste.

Kasturi Chellaraja Wilson, Group CEO of Hemas Holdings PLC, emphasised the importance of this initiative, stating, ''At Hemas, we recognize our duty in tackling plastic waste. Partnering with Lanka Sathosa marks a crucial step toward a sustainable future, fostering awareness and good habits. Our hope is that incentivizing consumers to adopt eco-friendly practices will change consumption habits and contribute to a healthier environment.''

“Pasanda Yapa Abeywardana, Chairman of Lanka Sathosa Limited, echoed similar sentiments,We are committed to promoting sustainability within our communities, and this partnership with Hemas is a significant stride towards that goal. I am also confident that Sathosa's network across Sri Lanka will serve as a catalyst for this initiative to reach grassroots levels.''

This collaboration marks a pivotal moment in Hemas Group's Environmental Agenda, committing to offset all consumer plastic waste and promote sustainable practices in local communities.

About Hemas Holdings PLC

Established in 1948, Hemas stated with a simple intent: to empower families to aspire for a better tomorrow. Guided by this belief, for 75 years Hemas has empowered lives through innovative solutions in our focus areas of Consumer Brands, Healthcare, and Mobility. Woven into the socio-economic fabric of Sri Lanka, Hemas has also expanded regionally with operations in Bangladesh. In our onward journey, we will continue to invest in diverse and passionate teams, create meaningful offerings, cultivate trusted partnerships, and champion a more inclusive world, to create a positive impact for all our stakeholders.

Hemas Group partners with Eco Spindles to establish two state-of-the-art Baling sites in Ampara and Colombo. This strategic collaboration aims to tackle the urgent issue of plastic pollution by collecting over 25,000 kilograms of plastic waste per month. The primary goal is to promote responsible plastic waste management practices in line with the Group's Environmental Agenda.

With a strong commitment to offset its end consumer plastic waste, Hemas Group sees this partnership with Eco Spindles as a significant milestone in their efforts to collect and responsibly dispose of plastic waste. By investing in these two Baling sites, the company aims to enhance its plastic waste collection initiatives and actively support the national voluntary Extended Producer Responsibility (EPR) initiative. These facilities will play a crucial role in fostering a circular economy model, minimizing waste and pollution, while also extending the useful life of products and materials. Additionally, the establishment of the two sites will create livelihood opportunities for surrounding communities, particularly waste collectors.

Moreover, Hemas Group has adopted a systematic approach to reduce the usage of plastic in their products, demonstrating their unwavering dedication to sustainable practices. Through these combined efforts, Hemas Group and Eco Spindles aim to make a positive impact on the environment, addressing plastic pollution, and fostering a more sustainable future.

About Hemas Holdings PLC

Established in 1948 Hemas started with a simple intent: empower families to aspire for a better tomorrow. This core belief has informed our growth for over 70 years. Today, we bring healthful living to life through our focus on Consumer Brands, Healthcare and Mobility. Woven into the socio-economic fabric of Sri Lanka, Hemas has also expanded regionally with operations in Bangladesh. In our onward journey, we will continue to invest in diverse and passionate teams, create meaningful offerings, cultivate trusted partnerships, and champion a more inclusive world, to create a positive impact for all our stakeholders.

In a concerted effort to ensure healthcare equity for all Sri Lankans, the country’s foremost trusted private healthcare provider Hemas Hospitals introduced ‘Upakara’, an unmatched timely initiative which offers free monthly dialysis cycles to a selected number of Chronic Kidney Disease (CKD) patients from low-income backgrounds, through Hemas Hospitals.

Hemas Hospitals’ Upakara is a one-of-a-kind initiative, contributing to the health and wellbeing of individuals from underprivileged and less fortunate communities, who are suffering from CKD. While most individuals face difficulties with affording basic healthcare during the country’s perilous economic situation, this facility will be considered a life-saving, monumental effort from a private healthcare provider, contributing on a national level.

“Chronic Kidney Disease is one among the most prevalent non-communicable diseases in Sri Lanka. Statistically, 20-25 percent of diabetic patients and 18-20 percent of patients with hypertension are prone to CKD. Holistically, one in 10 Sri Lankans is estimated to have CKD, while the vast majority is unaware of the fact that they have it, resulting in most patients seeking healthcare support at its late-stages. This forces CKD patients to either opt for kidney transplants or regular dialysis treatments, both bearing an intense level of financial burden on patients and their loved ones. Given the volatile macro-economic environment in the country today, this financial burden is heavier than ever before,” stated Dr. Lakith Peiris, Managing Director Hemas Hospitals.

“A statistically higher number of CKD patients from the underprivileged communities who are affected by fewer resources prompted us to address this issue by extending our support to these communities with essential infrastructure and services through Hemas Hospitals’ Upakara initiative,” he added. CKD is fast becoming a major public health concern, attracting increased global attention due to rapid spread of the disease, and its grave impact on patients and their quality of life. With a larger number of CKD patients reported from Sri Lanka each year, the national healthcare system often finds it difficult to cater to the full requirement of all patients requiring dialysis, affecting their health and wellbeing on a large scale. With the aim of ensuring good governance and community participation, Upakara will be overseen and operated by a governance committee inclusive of key opinion leaders within the hospital and communities.

With a vision of ‘Making Healthful Living Happen’, Hemas Hospitals intends to support CKD patients in a manner that eases the great financial burden that falls on them every month and enhances their access to life-saving dialysis treatment. At a time in the country when macro-economic volatility has destabilized personal economies, Upakara will lend greatly to easing the financial pressure of healthcare on these chronic patients and enable them to re-establish a sense of wellbeing.

“Therefore, in such a dire context, we believe Upakara is an important step forward in assuring health and healthcare equity in Sri Lanka, and consider it our duty as a responsible healthcare provider to ensure that all Sri Lankans have access to the life-saving treatment they require regardless of their financial background. Upakara was therefore borne with this vision, and we consider ourselves privileged to launch this vital CSR programme as we continue to work to eliminate disparities in the diagnosis and treatment of kidney diseases in Sri Lanka,” stated Dr. Peiris.

About Hemas Hospitals

Established in 2008 with the launch of its pioneering facility in Wattala, followed by a second hospital in Thalawathugoda, Hemas Hospitals has today grown into one of the most advanced hospital chains in Sri Lanka. A subsidiary of Hemas Holdings, one of Sri Lanka's leading conglomerates with a focus on FMCG, healthcare, mobility and strategic investments, the hospital chain has pioneered global best practices in Sri Lanka, setting a steep benchmark for quality and patient safety. It is the first internationally accredited hospital chain in Sri Lanka with the Australian Council on Healthcare Standards International (ACHSI) certificate, the gold seal of international hospital accreditations for safety, quality and superior clinical outcomes while also being the only Sri Lankan organisation to have its Integrated Management System accredited by the U.K.-based LMS Certification Limited. The organisation also provides a wide array of surgical and medical specialties and has established an island-wide network of clinical laboratories.

Recognizing the immense contribution women make to their family, community and country, Diva, a proudly Sri Lankan brand, has partnered with Women in Management (WIM) to conduct training sessions on entrepreneurship and skills development to help women market their home-grown products and services. The first Diva Dathata Diriya purpose initiative started in Dankotuwa in January 2023 and will be rolled out nationally to other locations. On completion of a nine-day training session, an award ceremony was held by Diva, which is manufactured and marketed by Hemas Consumer Brands, to celebrate and recognize the journey of the participants. The program will also keep engaging with the participants and track their progress, and eventually, and the top three female entrepreneurs will receive capital funding to accelerate their entrepreneurial journey. Diva thrives on supporting women, giving them strength and empowering them.

In a majority of Sri Lankan households, the burden of nurturing families falls on the women in the household. Women’s nurturing hands cook, clean, do laundry and care for their families. The helping hands of women brighten the future of her children, add life to the family, build communities, and as part of the workforce, make a significant contribution to the national economy. However, despite the fact that they can win the hearts of the world, some women lack the adequate time, knowledge and support to fulfill their dreams. This realization sparked the creation of the Diva Dathata Diriya purpose initiative to provide a supporting hand to talented entrepreneurs. The Diva Dathata Diriya purpose initiative will support women with career advice and professional skills; equip women with financial and digital literacy skills to manage their households and businesses; support community initiatives at the grassroots; and attract more women into the workforce, ultimately benefitting the nation. Elaborating further, Mrs. Anushka Sabanayagam, Category Head Home Care of Hemas Consumer Brands, said, “Diva’s brand purpose is to make women’s lives easier by being the source of support for their well-being and progress. As a helping hand to women, we aim to equip them with the necessary skills and knowledge to embark on their entrepreneurial journey through the Diva Dathata Diriya purpose initiative. We are excited to provide the top three winners with access to finance to fulfill their entrepreneurial dreams. This project is an extension of Diva’s brand purpose - to empower women and make their lives easier so that they can fulfill their ambitions. Diva’s superior products are infused with efficiency and deliver the best results in less time, which allows women to take care of their household well and yet leaves them free time to engage in their passions and fulfill theirn dreams.”

A famous poet once wrote, “The hand that rocks the cradle, rules the world”, which implies that women nurture the next generation and thus have a strong influence on events in the country and should be admired and loved. Diva Dathata Diriya purpose initiative understands this inherent strength and potential that women possess and thereby facilitates and encourages them to develop their skill sets for the future.

During its journey spanning over 20 years, Diva has been able to support Sri Lankans with superior laundry care solutions while positioning itself as a local household brand that understands the local consumers’ evolving needs.

About Hemas Consumer Brands

Hemas Consumer Brands, the leading Sri Lankan manufacturer of Home and Personal Care products, has won consumer hearts over the years through strong purpose-led brands and progressive sustainability practices. Hemas Consumer Brands strive to bring healthful living and personal care solutions to life through its portfolio of world-class products. They have garnered acclaim for creating superior Market-leading and Award-winning products by uncovering local insights which are nourished by growth-inspired innovative teams. They touch the lives of the communities around the island by creating meaningful offerings, cultivating trusted partnerships, and championing a more environmentally friendly inclusive world.

Hemas Holdings PLC partnered with Clean Ocean Force to tackle plastic pollution in Jaffna by restoring Gurunagar, one of the most polluted fisheries landing sites and adopting “Point Pedro” beach, situated at the extreme Northern Point of Sri Lanka.

Hemas Holdings PLC becomes the first corporate to join hands with Clean Ocean Force as they step into the Northern Province and carry out daily cleaning operations, and community awareness and engagement to keep the Jaffna waterways free from plastic waste. The initiative will take place in two stages; removing the top layer of floating plastic, PET, and other floating pollutants and with the use of machinery and human labour remove plastics at the bottom of the lagoon. The project will enable community mobilisation and participation in making Jaffna a region free of plastics while driving economic development of the residents involved.

With the increased development activities taking place in the Jaffna District, the issue of plastic pollution has come to the fore, driven by the plastic waste that has been finding its way to the Jaffna lagoon, a vital piece of marine ecosystem sustaining the life of the Jaffna Peninsula. Major landing sites of fishing boats in Jaffna such as Gurunagar, Paasaiyoor, and Kachchai have been significantly affected with various forms of plastic waste including PET and single-use plastics and polythene being found in increasing quantities on the shores, posing a threat to both the livelihoods of the people and the marine wildlife, including endemic species of the region.

Clean Ocean Force has in place a Tri-Party agreement with the Department of Local government in Northern Province and Marine Environment Protection Authority (MEPA), while the project is monitored by the Hon Governor of Northern Province. Other stakeholders of the project include the Central Environment Authority, Coastal Conservation Department, Sri Lanka Police Environmental Division, Northern Province Tourism Bureau, Marine & Tourist Division of Sri Lanka Police, and many other voluntary organizations.

HEMAS HOLDINGS

Established in 1948 Hemas started with a simple intent: to help families live healthfully. This core belief has informed its growth for over 70 years. Today, Hemas brings healthful living to life through its focus on Consumer Brands, Healthcare and Mobility. Woven into the socio-economic fabric of Sri Lanka, Hemas has also expanded regionally with operations in Bangladesh. In its onward journey, Hemas will continue to invest in diverse and passionate teams, create meaningful offerings, cultivate trusted partnerships, and champion a more inclusive world, to create a positive impact for all its stakeholders.

CLEAN OCEAN FORCE

Clean Ocean Force is a non-profit organisation working towards eliminating plastic, man-made pollutants and debris from the beaches of Sri Lanka.

Period poverty being a major setback for many Sri Lankan women, it is time we all ask the most important question, is period poverty only a women's issue?

Hand in hand with our brand ‘Fems AYA’, Hemas Consumer Brands launched a company-wide initiative to distribute free sanitary and encourage both genders to actively seek answers to the above question, opening a timely conversation among both genders within and outside the company about the issues faced by women due to period poverty.

Hemas Consumer Brands signed an agreement with John Keells Holdings PLC to provide Fems Aya sanitary napkins to all its employees and conduct awareness sessions within the organization on menstrual health and hygiene.

Fems Aya, committed to address period poverty and promote proper menstrual health and hygiene have just completed one year with remarkable results to show.

During the last year, together with our partners the Fems team conducted various initiatives including conducting training programs and donating sanitary napkins to women in need. Hemas also became the first corporate to provide sanitary napkins to all its employees regardless of their gender to carry the message forward.

impacted families and communities in the country due to the ongoing economic crisis, Dialog Axiata PLC, MAS Holdings, Hemas Holdings PLC, Sarvodaya Shramadana Movement and PwC Sri Lanka joined forces to launch the 'Manudam Mehewara' relief initiative.

Driven by its shared values and vision of providing immediate assistance to marginalised and vulnerable communities, the 'Manudam Mehewara' corporate coalition joined hands with like-minded partners including Sarvodaya, which will identify and provide emergency relief to more than 100,000 adversely affected families, especially communities in deep poverty. PwC partnered the initiative pro bono to monitor financial governance and reporting as per compliance requirements of the corporate partners

The health and food sectors are two of the most heavily affected by the ongoing economic crisis in Sri Lanka, with severe medical and food supply shortages, availability of basic pharmaceuticals and overall health and wellbeing continuing to be significantly affected. In this backdrop, building on established partnerships and keen interests of various actors, the United Nations Development Programme (UNDP) in Sri Lanka has leveraged its experience to develop a giving facility, comprising of two mechanisms; Firstly, by channelling private sector funds towards procuring essential and non-essential medical supplies and address food security; and secondly, by channelling individual donations through a crowdfunding mechanism set up by UNDP.

In response, key private sector actors including Hemas Holdings PLC, Dilmah Ceylon Tea Company, Brandix Apparel Limited and Daraz Sri Lanka have come forward to pledge their commitment through the facility to complement and strengthen the ongoing health sector efforts of the Ministry of Health and the World Health Organization (WHO) and food sector efforts led and coordinated by the Food and Agriculture Organization (FAO) among others.

Sarvodaya, the United Nations Global Compact Network Sri Lanka and oDoc Sri Lanka will also come on board as Strategic Partners of the facility.

‘Hoppers’ – a well-known chain of restaurants in the UK joins hands with Hemas Outreach Foundation to provide nutrition packs to children in Sri Lanka through their Feeding the Future initiative.

The short-term aim of the ‘Feeding the Future’ project is to provide basic necessities to schoolchildren and their families ensuring that they are still motivated to come to school and learn. In the longer term, once the crisis at hand has abated, the project will focus on school meals and children’s nutrition.

Hemas Consumer Brands recently signed an MOU to ensure the responsible disposal of plastic waste. As part of the project, plastic litter left behind at public events and public spaces will be collected and recycled as the partners work together to conserve the environment.

Beads resembling a vibrant sunset scattering around the palm tree, the Ran Dothalu flowers are famous for its beauty and vibrance. Given its striking beauty, many gardening enthusiasts and decorators often use the flower as an ornamental piece which has led the plant to be considered endangered.

In the continuous journey to protect the endemic, Hemas Consumer Brands together with the Wildlife and Nature Protection Society of Sri Lanka (WNPS), have selected 04 strategic locations including Sooriyakanda, Baduraliya, Manikyawatta and Kalugala to build a nursery of Ran Dothalu, to ensure the plant is not disturbed and is given ample nutrition and protection required to disperse naturally.

Hemas Holdings PLC and its subsidiary Hemas Consumer Brands signed Memorandums of Understanding (MoUs) with Clean Ocean Force (COF) to carry forward their strong commitment to protect Sri Lanka's natural environment through sustainable and responsible operations relating to the use and disposal of plastic waste. The MoUs will allow the two parties to combat plastic pollution in sensitive areas of the Negombo region for a more sustainable future.

The partnership between Hemas Holdings and COF will engage in a beach caretaker project along ‘Poruthota beach’ and Hemas Consumer Brands partnership will focus on a clean-up of the ‘Negombo lagoon’. The lagoon faces massive environmental challenges as it is connected by many canals and waterways that act as a pathway for plastic debris and pollutants. The addition of polythene, plastic, abrasives, and silt to the Negombo lagoon is destroying its biodiversity and endangering the entire marine ecosystem because the lagoon connects to the Indian Ocean It is estimated that through the project, 350 to 500kgs of PET bottles will be removed, along with another 100kgs of other plastics, cans and pollutants through a weekly and bi-weekly plastic removal and directed to their sorting centres before being sent for recycling. Through the above process, underprivileged communities in the area are rewarded with incentives that will motivate them to perform such work towards protecting beaches and waterways while uplifting their livelihoods. This income assures that these volunteers can expect a steady monthly income during the prevailing economic crisis period.

With the firm belief that a responsible Sri Lankan corporate must care for and protect what is uniquely Sri Lankan, Hemas Holdings PLC launched their Group Environmental Agenda 2030 ‘Haritha Mehewara’, a long-term commitment to protect and conserve the island’s critically endangered endemic species through necessary actions and interventions.

Sri Lanka is a nation that is rich in biodiversity and marine ecosystems, but unfortunately, this is under threat due to plastic pollution. Clean and healthy oceans play a vital role in balancing ecosystems and water resources and mitigating the impacts of climate change. Through the installation of the ocean strainer trash trap we hope to reduce the plastic waste that enters the ocean and protect the marine ecosystem of Sri Lanka.

With approximately 900 MT of plastic waste generated daily in Sri Lanka, the ‘Ocean Strainer’ floating trash trap will trap, collect, and remove plastic waste before it reaches the ocean.

The beach caretaker program aims to keep the coastline clean through community-led conservation while empowering their livelihood, by providing caretakers with a reliable source of income. The initiative hopes to keep approximately five tons of plastic waste out of the ocean, assisting the conservation of Sri Lanka’s threatened and degraded marine ecosystem.

Partnered with the Ministry of Environment’s initiative “Not a Rule but a Discipline” and facilitated the placement of recycling bins at Government institutions and schools to collect disposable plastic pens and toothbrushes.

Hemas Consumer Brands partnered with John Keells Holdings for its social entrepreneurship project Plasticcycle which is targeted towards responsible disposal and responsible management of post consumption plastic products among the general public.

Hemas Consumer is implementing necessary measures to restore mangroves in selected blocks of land which are in close proximity to the Hemas Manufacturing plant in Dankotuwa.

Anawilundawa wetlands stretches across 1,397 hectares and is one of Sri Lanka’s six designated wetlands by Ramsar Convention. Whilst being a sanctuary for hundreds of bird species, fish species and animals, Anawilundawa ecosystem has largely benefited the villagers to earn a living.

Hemas Consumer partnered with Rainforest Protectors to plant 15,000 trees with the aim to embed sustainable forest management practices within Sri Lanka, and extend its support towards social initiatives to conserve the forest cover.

Hemas Consumer has initiated a series of mini projects that strives to protect the endemic species of Sri Lanka

Hemas Holdings PLC in its journey of Making Healthful Living Happen in Sri Lanka” launches the ‘Say Yes to Life’ campaign to create awareness and educate people to take control and manage their lives in a healthy and joyful manner. The group that has championed families living healthfully since its inception, is inviting people to embrace life and do what it takes to live a fuller life.

With 1 in 4 Sri Lankans being diabetic and the numbers on the rise, ‘Say Yes to Life’ will focus on educating people about diabetes prevention, nutrition, self-care and management. The campaign hopes to encourage and inspire individuals and families to make healthier choices in how they live, in short challenging them to take charge as they CAN and should have better lives, to keep NCD’s at bay. With a rice-based staple diet that does not help in managing blood glucose levels, and the lack of a stratified system to identify at-risk and pre-diabetic persons, it is vital that there is awareness on diabetes and we actively fight it.

Kumarika the truly Sri Lankan hair care brand of Hemas Consumer brands launched its purpose driven initiative “Sonduru Diriyawanthi”, a national campaign to support women who are undergoing chemotherapy by addressing the increasing need for natural hair wigs.

The initiative hopes to donate 6,000 wigs annually and carry out activities that builds awareness which includes counselling sessions for patients with an aim to encourage, motivate and inspire hope in them, so that they can lead a happy life. Around 80% of cancer patients are required to undergo Chemotherapy treatment that has a possible side effect of hair loss. A majority of cancer diagnosed women face traumatic situations due to hair loss, which have led them to stay away from their comfort zones. Even though most women are willing to undergo treatment, hair loss becomes a major concern for them that holds them back, causing them to shy away from social interaction, relationships, places of worship and more. The emotional trauma is compounded by the reactions of society and family members leading to severe distress. Having understood the need to support these women to march forward, Project “Sonduru Diriyawanthi” will continue to expand hair wig donation and awareness initiatives around the country.

Fems in a groundbreaking multiparty initiative along with the ARKA initiative, Dilmah’s Merrill J. Fernando Charitable Foundation, Sarvodaya Women’s Movement and Sarvodaya-Fusion launches Fems AYA.

The initiative focuses on training and education on menstrual health and hygiene and it’s long-held myths and misconceptions while also ensuring equal access to high quality napkins for every woman nationwide

Atlas Sip Savi focuses on creating equal learning opportunities for children from underprivileged and underserved backgrounds to continue their education Children who are at risk of dropping out of schools due to financial difficulties are provided with means to continue and complete their education. Educational equipment is also provided for children from low-income families