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Hemas Holdings PLC partnered with Clean Ocean Force to tackle plastic pollution in Jaffna by restoring
Gurunagar, one of the most polluted fisheries landing sites and adopting “Point Pedro” beach, situated at
the extreme Northern Point of Sri Lanka.
Hemas Holdings PLC becomes the first corporate to join hands with Clean Ocean Force as they step into
the Northern Province and carry out daily cleaning operations, and community awareness and
engagement to keep the Jaffna waterways free from plastic waste. The initiative will take place in two
stages; removing the top layer of floating plastic, PET, and other floating pollutants and with the use of
machinery and human labour remove plastics at the bottom of the lagoon. The project will enable
community mobilisation and participation in making Jaffna a region free of plastics while driving economic
development of the residents involved.
With the increased development activities taking place in the Jaffna District, the issue of plastic pollution
has come to the fore, driven by the plastic waste that has been finding its way to the Jaffna lagoon, a vital
piece of marine ecosystem sustaining the life of the Jaffna Peninsula. Major landing sites of fishing boats
in Jaffna such as Gurunagar, Paasaiyoor, and Kachchai have been significantly affected with various
forms of plastic waste including PET and single-use plastics and polythene being found in increasing
quantities on the shores, posing a threat to both the livelihoods of the people and the marine wildlife,
including endemic species of the region.
Clean Ocean Force has in place a Tri-Party agreement with the Department of Local government in
Northern Province and Marine Environment Protection Authority (MEPA), while the project is monitored by
the Hon Governor of Northern Province. Other stakeholders of the project include the Central
Environment Authority, Coastal Conservation Department, Sri Lanka Police Environmental Division,
Northern Province Tourism Bureau, Marine & Tourist Division of Sri Lanka Police, and many other
voluntary organizations.
HEMAS HOLDINGS
Established in 1948 Hemas started with a simple intent: to help families live healthfully. This core belief has informed its growth for over 70 years. Today, Hemas brings healthful living to life through its focus on Consumer Brands, Healthcare and Mobility. Woven into the socio-economic fabric of Sri Lanka, Hemas has also expanded regionally with operations in Bangladesh. In its onward journey, Hemas will continue to invest in diverse and passionate teams, create meaningful offerings, cultivate trusted partnerships, and champion a more inclusive world, to create a positive impact for all its stakeholders.
CLEAN OCEAN FORCE
Clean Ocean Force is a non-profit organisation working towards eliminating plastic, man-made pollutants and debris from the beaches of Sri Lanka.
