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Creating a safe space for personalized menstrual health
Fems, Sri Lanka’s leading feminine hygiene brand, has proudly launched ‘Fio’, the country’s first
trilingual period tracking app on 15th October 2024. The app is designed to empower women
by providing credible menstrual health education, cycle tracking, and a safe space for personalized health advice.
The groundbreaking app drives Fems mission to enable women to be independent and rise, breaking the taboo surrounding menstruation,
promoting period support for women across the nation. Fio is designed to be a 100% free resource, enabling users to track their
menstrual cycles, access trustworthy menstrual education, and engage in discussions with medical professionals. Breaking barriers,
the app is trilingual and available in Sinhala, Tamil and English, ensuring inclusivity and accessibility for all women in Sri Lanka.
Fio was developed in response to questions received through the Fems WhatsApp chatbot, which generated 17,000 automated messages and
facilitated over 4,000 individual chats within 40 days of its launch in August 2023. This revealed a critical gap in knowledge
and awareness about menstrual health and indicated a strong need for personalized menstrual health support.
Managing Director Hemas Consumer Brands Sabrina Esufally said “Fems' dedication to elevating menstrual wellbeing
while prioritizing accessibility and inclusivity has been truly inspiring. The launch of Fio marks significant
progress towards empowering women's health in Sri Lanka, breaking down language barriers and social taboos simultaneously."
Fio is more than a period tracker; it is a safe and knowledgeable community platform designed to support women at
every stage of their menstrual health journey. Fems has also partnered ‘Ayubo Healthcare Solutions’ to connect users
with access to verified medical professionals.
Shiyan Jayaweera, Director of Marketing, Hemas Consumer Brands, noted, “We realized there was a widespread lack of
understanding about period health, which inspired us to create an accessible platform availble in all three local
languages. Fio provides Sri Lankan women with the tools to strengthen their understanding of menstrual health and hygiene.”
The app is available for download on both iOS and Android platforms. Fems partnered Afno Asia Pacific to develop the app.
Sachini Gamage, Marketing Manager, Fems added “Fio will continue to evolve as a knowledge platform and a
safe place for all girls with period-related questions. Our goal is to create a community where no question goes
unanswered, and every user feels supported in their menstrual health journey."
The Fio app launch is an important milestone in Fems vision of empowering women by driving a culture of health, knowledge,
and inclusion. It is a platform designed to give women the confidence to take control of their menstrual health, regardless
of language or background.
About Fems:
Fems, a feminine hygiene brand established in 2004, is driven by a mission to enable women to be independent and rise above societal constraints.
Fems is committed to offering a range of affordable, high-quality sanitary napkins accessible to women from all walks of life. With deep understanding
and empathy, Fems aims to address the evolving feminine hygiene requirements ensuring that women feel comfortable, confident, and supported. Today,
Fems has established itself as a reliable brand in feminine care.
At the core of the brand purpose is a dedication to educating households about menstrual health and hygiene, while simultaneously working to dismantle
social stigma surrounding menstruation. Fems stands as a beacon of empowerment, a trusted ally that believes in women’s potential, supporting their
journey, and celebrating their strength.
For more information, visit https://hemas.com/brands/fems.html.