Baby Cheramy, recently launched the Baby Cheramy Safety Institute with the aim of uplifting safety standards and innovating best quality baby care products. The new safety institute with state of the art R&D facilities is an investment for the future of the country and the entire baby care industry. The brand has understood the need to keep up with the ever-evolving dynamics of product safety and the launch of new safety institute further affirms Baby Cheramy’s commitment to the highest safety in baby care products.

This purpose-led initiative introduces a 8-step safety process guided by the safety institute to provide the safest possible baby care products to little ones. The 8-step safety process involves Co- Creation of products with consumers, Careful selection of ingredient sources, Assessing Quality & Safety of Ingredients, Assessing Packaging & Design, Clinical Evaluation & Testing, World class manufacturing practices, Assessment of Product quality & Shelf life, Continuous Improvements & Evaluation.

The safety institute consists of a dedicated R&D center that ensures Sri Lankan babies continue to get the safest baby care products in future. For a highly progressive brand that innovates time-tested baby care products, this initiative is a big leap forward that revolutionizes the baby care industry and sets high standards towards the commitment for product safety.

Baby Cheramy launches first of its kind Safety Institute in the country to uplift safety standards of baby care products