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Atlas Axillia Company (Private) Limited, renowned for its unwavering dedication to advancing education in Sri Lanka, has once again demonstrated its commitment by launching a new range of educational toys (EDU Toys) that support early childhood development under the brand name Atlas PlayPalz. The official launch event which took place on the 27th of August at Trace Expert City brought together senior management from Atlas Axillia and Hemas Holdings PLC, alongside media representatives, to celebrate this significant addition to their educational offerings.
Atlas Axillia makes its entry into the educational toy market with the introduction of three new sub-brands, BlockBuddies, MindBuddies, and CraftBuddies. Rooted in the brand's purpose to unleash the genius in every child, the new PlayPalz range represents a significant milestone for the organization. The brand aims to transform early childhood development by fostering creativity, curiosity, and love for learning. Each collection is thoughtfully crafted to provide engaging, hands-on learning experiences that promote children's cognitive, emotional, and social development, helping them reach their full potential.
The Managing Director of Atlas Axillia, Asitha Samaraweera, addressing the audience remarked, “The launch of Atlas PlayPalz marks a significant milestone for our organisation and as we evolve as a learning brand, we have recognised the important role played by Edu toys in sparking creativity and improving a child’s development. Through Atlas PlayPalz we aim to contribute products that both inspire and educate, helping children achieve something extraordinary by unleashing their inner genius.”
Child psychologist, Dr. Beenuka Wickramatunge, highlighted the importance of Edu toys for early childhood development, stating, “Play is fundamental to early childhood development and the Atlas PlayPalz toys are designed with the broader goal of improving this vital stage, providing engaging educational experiences that are crucial for improving a child’s potential.”
The event took place with a panel discussion where a diverse and esteemed panel came together to delve into a conversation surrounding the importance of enhancing early childhood development and the essential role Edu toys play in unleashing the child’s inner genius. The panel discussion served as a platform highlighting the need for the importance of including educational toys for the educational curriculum.
The discussion involved Mr. Asitha Samaraweera, Managing Director of Atlas Axillia, Mr. Shoheen Hameed, Head of New Business Vertical of Atlas Axillia, Dr. Beenuka Wickramatunge, Child Psychologist, Ms. Anjalika Wijesinghe, Award Winning Prominent Educational Representative and Directress at Wiz Kidz International.
At the unveiling of the experience zones, guests enjoyed an evening where play and education seamlessly intertwined. In addition to the launch of Atlas PlayPalz, the launch also introduced Genius Zones, Genius Roots and Genius Insights, creating a seamlessly interconnected ecosystem. The Genius Zones enhance blended learning by integrating physical and digital mediums, while Genius Roots will serve as a valuable platform providing parents with resources and tips on Early Childhood Development. Additionally, Genius Insights will offer expert demonstrations for teachers and parents through engaging video tutorials.
The event concluded with a shared commitment from esteemed participants to embrace the vision of PlayPalz and unlock the genius within every child. With Atlas PlayPalz leading the way, educational toys in Sri Lanka are set to reach new heights, ensuring that every child's potential is unleashed.
About Atlas Axillia Company (Pvt) Ltd
Atlas PlayPalz is the educational toy brand of Atlas Axillia Company (Pvt) Ltd. It is part of one of Sri Lanka's most respected corporate entities. With a 60-year legacy, Atlas leads the learning ecosystem as the country’s largest manufacturer of children’s learning tools. The brand is known for its superior design, functionality, and affordability. Atlas Axillia is committed to the mission of ‘Unleashing the Potential of Future Generations.’ As a proud subsidiary of Hemas Holdings PLC, it delivers high-quality products that make learning enjoyable and holistic.
Image caption: (From L to R) Panel discussion with Mr. Shoheen Hameed - Head of New Business Vertical, Atlas Axillia, Ms. Anjalika Wijesinghe - Prominent Educational Representative, Dr. Beenuka Wickramatunge - Child Psychologist, Mr. Asitha Samaraweera - Managing Director, Atlas Axillia, and Moderator - Ms. Bernadine Jayasinghe.